Site Structure Optimization > Importance and Benefits

Information Structure: Importance and Benefits

In the Information Age the rules of the marketplace are shifting from push to pull. It takes almost nothing to produce and stock one more item, while consumers enjoy more buying power, variety, and information. It is getting harder to reach consumers and convince them to buy anything. The name of the game is to make it easy for customers to find what they need when they need it. It means understanding your visitors and how they interact with your web site, and providing cleaner design, better search and navigation. The experience is the brand. Site structure shapes people's image of your company and either creates or destroys value. Frequent negative experiences hurt the brand and decrease the number of repeat visits and conversions. Efficient site structure enhances user ability to find the necessary information and complete specific tasks on your web site; facilitates understanding, influences identity and credibility, and thus is closely connected to your strategy, sustainable competitive advantage, and long-term profitability.

Over the years leading firms have made a compelling case for ROI in web site information design due to the following factors:

Reduced Costs

Increased Value

The impact of information structure is so significant that even seemingly minor improvements can have a dramatic effect. That is why we recommend using our structure optimization services